The home kit follows the traditional white shirt with blue shorts, maintaining the classic identity the club has carried since 1911. The away kit features a darker colorway, typically navy or black, designed for visibility in away fixtures. A third kit is also available this season in an alternative color scheme intended for special occasions and cup competitions. All kits are available in adult and junior sizes and can be personalized with a name and number through the official shop.
The official Hajduk shop offers a wide range of products: training wear (tops, shorts, tracksuits), headwear (caps and beanies), scarves and flags for matchday atmosphere, leisurewear including hoodies and polo shirts, accessories such as keychains, phone cases, and wallets, stationery and gifts, and baby and children's collections. Seasonal and limited edition items are released throughout the year, particularly around the anniversary of the club's founding in February.
Products can be ordered through the official online store at shop.hajduk.hr, which ships domestically and internationally. Members of the Bijeli klub (White Club) membership program receive a 10% discount on all merchandise in-store and online. The membership card also grants priority access to ticket sales and exclusive member-only offers throughout the season.
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